These six tips below will help you wow your customers, guarantee their loyalty, and keep them coming back for more.

  • 1. Surprise them occasionally
  • Giving your customers occasional surprises goes a long way in ensuring that they remain loyal to you. You may decide to give them rewards occasionally or invest in other creative ideas and surprises.

  • 2. Make use of gift cards.
  • Using gift cards is becoming an increasingly desirable way to maintain customer loyalty. They serve as a subtle advertisement to customers, reminding them that you are always ready to meet their needs. Another benefit of using gift cards is that consumers who are given the cards are more likely to come back, compared to customers that do not have them. A very simple explanation for this is that customers with gift cards will want to spend the balance on the cards.

  • 3. Automate non-value added work.
  • Many managers and entrepreneurs don't devote their full attention to making their customers happy because they lose a lot of time on moving information from one communication platform to another. To avoid that, automate non-value added work. Then focus on providing good customer support, and less on managing software.This way, you don’t have to worry if someone forgot to solve a customer problem because it got lost in the chain of communication.

  • 4. Keep your customers abreast of new developments.
  • Building rapport with your client starts with creating an easy way to understand contract that outlines how your company will deliver services to meet their needs. Customers want to feel like they’re part of a community; that they’re up to date on what’s happening at your business and how it impacts them. A typical example is when you realize that there may be a little delay in the delivery of an order placed by a customer. Ordinarily, such delay may be viewed as insignificant and may be overlooked. But, a simple email, chat or phone call to the customer explaining why there is the delay may go a long way in showing the customer that you really care about him or her.The gesture may be simple, but the customer will have a hard time forgetting it.

    Way too many customers complain at the slightest delay not because the delay had any significant effect on them, but because the silence from you didn’t make them feel valued.

  • 5. Reward loyal customers.
  • If you have customers that have been with you for a very long period of time, they should be made to feel important or to have a greater status in your business as befitting their patronage. Below are a few amazing ways you can do this:

  • Invite these loyal customers to previews of upcoming services or sales.
  • Occasionally give them discounts.
  • Compile data on customer birthdays and send birthday greetings to these loyal customers when due.

At the end, being able to retain one loyal customer is worth more than earning two new customers that you'll lose. By using the right strategies geared towards securing the trusts and loyalty of your customers, you'll keep your business afloat without expensive marketing costs.

Of all the tools and resources needed for business success, customers are the most overlooked, yet they hold the key to business growth.They say the customer is king and I couldn’t agree more

Comments 0

No comments yet.