Starting a business is a long and tough journey and many entrepreneurs fail along the line because they did not go into it with the right knowledge.
If you want to start a business you need the right foundation of knowledge so as to take meaningful advantage of the space you find yourself in.
Here are some important things to keep in mind before starting that venture:
Educate yourself: Learn as much as you can about business strategies.
Research: Conduct research and find out what the public wants. It is all about the customer. Since you do not want to offer a useless product, find out what the public needs and how you can provide that.
Plan: Do not go into that venture without adequate planning.
Identify Your Strengths and Weaknesses: This helps you know how best to apply yourself to the new venture. Know what you can do, and what you can not.
Know Your Target Market: You should be able to describe the category of people that you want to sell your products to. Be very very specific! This can not be overemphasized, KNOW YOUR (PROSPECTIVE) CUSTOMER(S).