Remember those days, when marketing campaigns meant TV, radio and print ads? Well – it’s time to rethink traditional marketing methods. Those days are long gone. They may contain elements that will accommodate your marketing plan but marketing is now so much more. You would have noticed that media has and is absorbing the age of digital like a massive sponge. More often than not, there is an increasing decline in print (which may not necessarily be a bad thing from an environmental stance) and the digital boom continues to propel with immense intensity. Progression is often a symptom of change, and to get ahead, you need to be open to explore these avenues. The digital advent brings about a world of endless possibilities.
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